Sarah Bruce
Public Relations / Member Engagement
Email: sarahbruce@ara.bc.ca
Phone: 604-432-7987

Media Centre

Here is a list of recent news articles about the ARA.

The Garage Launches Grand Opening

With four generations of Tremblays dedicated to the automotive industry, this grand opening was by no means their first but it may have been their best. Many customers, both long-time and new, came out to show their support and show …read more »

ITA Expands Services for Trades Education System

Trades apprentices and the trades education system in B.C. will receive more support through expanded services and regional outreach, according to a press release from Advanced Education, Skills and Training Minister Melanie Mark and the Industry Training Authority (ITA) today. …read more »

ICBC Auto Glass Redesign: Have Your Say

By now most of you have either seen or heard about the ICBC auto glass program redesign. The ARA would like to know your thoughts. How do you feel about what has been presented? Do you have any suggestions for …read more »

Women and Diversity Event a Success!

Traditionally there is a stereotype for mechanics working in the automotive industry, a stereotype the ARA is working to change. To make this change, the ARA advocates for training and certification within the automotive service industry and also diversity and …read more »

Going Green

Growth in electric vehicle Sales brings new challenges for the automotive industry. By 2040, all new cars sold should be electric, as mandated by the B.C. government. It is an ambitious goal and one everyone involved in the automotive industry …read more »

ARA’s Towing Division Launches Red Lights Petition

The ARA’s towing and recovery division has launched a petition aimed at allowing tow trucks to display flashing red lights. The hope is that this will raise public awareness of tow operators working roadside and reduce the number of incidents …read more »

WCR Raises $5750 for ARFI

“When we were thinking of doing a charity auction, I couldn’t think of a better cause,” said Cody Darby of Western Canada Remarketing Inc. (WCR). “Tools and school are expensive so we want to make a difference for somebody.” WCR …read more »

ICBC Announces Material Cost Allowance Adjustments

On June 13, ICBC announced they will be making adjustments to material cost allowances for collision and commercial vehicle repair suppliers. They will be providing a six percent increase for materials related to body work and 11 percent for paint …read more »

It’s About Doing Your Best, Not Gender

“To me, it doesn’t matter if you are male or female as long as you can do the job,” said Amanda Koehler, Red Seal motorcycle technician and BCIT instructor. And can Amanda ever do the job. After obtaining her Red …read more »

Leah’s Automotive and Nail Lounge is Open for Business!

When Leah Gillanders worked for Toyota early in her career, she watched customers go to the spa while their cars were serviced and thought, “Wow, why can’t that be in one place?” Thanks to her innovation, that is now a …read more »

ARA Contributes to Fallen Tower’s Memorial

Last November, Wayne Kernachan, a tower from Castlegar, was struck and killed by a passing vehicle while assisting a motorist at an accident scene. The tragedy shook the community and as a result, the graduating class of Stanley Humphries Secondary …read more »

The Benefits of being a Woman in the Automotive Industry

Many are quick to ask the lone woman in the body shop if she faces any challenges being the minority. Kiara Reissner sees it as an opportunity. “Everyone asks me if I have experienced anything bad [about being a woman …read more »

Auto Glass Industry Launches Petition

Automotive glass professionals have long understood their responsibility with regard to public safety. Repairs must maintain a vehicle’s structural integrity in order to protect the occupants in the event of an accident. More recent automotive technology, such as Advanced Driver …read more »

The ARA donates $4,900 to High School Automotive Program

Thank you to all the members who stepped up and helped the ARA raise $4,900 for Pitt Meadows Secondary School. The donation will be used to purchase cutting-edge tools and equipment for the automotive program. The donation will be used …read more »

The ARA Celebrates Women and Diversity in the Automotive Industry

Women make up 51 percent of the population but only 6.4 percent of trade workers. In a time when recruitment is one of the main challenges being faced by the automotive industry, it’s time to start investing in women. To …read more »