Sarah Bruce
Public Relations / Member Engagement
Phone: 604-432-7987

Report: “ARA Marketing into 2017 — Researching the Shift in Marketing”

How do you measure up with others when it comes to marketing your business? Are you still reliant on Yellow Page ads or other traditional media to market your services? How savvy do you think you are when it comes to using social media? The ARA hopes to help you find answers to these questions in this summary report brought to you by Marwick Internet Marketing.

A survey by the Automotive Retailers Association (ARA) and Google Partner Agency Marwick Internet Marketing entitled “ARA Marketing into 2017 – Researching the Shift in Marketing Trends” compared the marketing efforts of six automotive sectors (towing, licensed motor dealers, collision, mechanical, auto glass, and auto recycling) and found that almost two-thirds (61%) of respondents will be focussing their marketing efforts on traditional marketing over digital marketing during 2017/2018.

Automotive companies in B.C., Canada, using traditional marketing methods could be losing out on potential sales, as customers increasingly turn to digital, mobile, and social channels to find local services, according to latest research.

To find out more, click here to read the report.

For more information on Marwick Internet Marketing, visit their website.

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