Sarah Bruce
Public Relations / Member Engagement
Phone: 604-432-7987

National Day of Remembrance for Road Crash Victims

by Nicole Edgington, RoadSafetyBC

In British Columbia, the third Wednesday each November is a day to remember those who have been killed or injured in often preventable road crashes, and the loved ones left to cope with sudden and unexpected loss or suffering. This year the National Day of Remembrance for Road Crash Victims falls on November 20.

RoadSafetyBC is launching a social media campaign, which aims to honour and remember people killed or seriously injured on Canadian roads. Each year, hundreds of British Columbians become fatally injured because of road crashes. In addition to the impacts on victims and their families, entire communities suffer the loss, resulting in physical, emotional, and financial costs.

In B.C. from 2009 to 2018, there were over 3000 motor vehicle incidents (MVIs) that resulted in death, an average of 300 per year. There is also an average of over 20,000 injury related incidents reported to police a year and 94,000 to ICBC. A number which on average has been increasing over the last three years. The top contributing factors to these incidents are speeding and distracted driving. Other factors include error/confusion, impairment, and environmental. Through this social media campaign, we hope to further increase awareness by providing British Columbians with the resources and information to help reduce the risks.

Join us on Wednesday November 20, 2019 to help commemorate the National Day of Remembrance for Road Crash Victims in Kelowna.

Location: Orchard Park Mall parking lot, Kelowna (corner of Dilworth Drive & Highway 97)

Timing:  5:30-6:00 PM

  • Gathering
  • Visit Display Booths
  • Enjoy hot chocolate and Timbits

Timing:  6:00 PM sharp (approximately 20-30 minutes)

  • Brief history
  • Guest Speakers (City of Kelowna, fire, ambulance, RCMP and grieving father)
  • Road safety message from Paul Hergott
  • Moment of Silence

For more details visit:

Nicole Edgington, Communications Officer
Phone: +1 (778) 974-3591