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Today, as consumers click through search engine results, more often than not, they face corporate names, franchise names, and logos representing brand identities. Today’s consumers are more accepting and trusting of brands as preferred service providers. The automotive industry is massive, with billions of dollars at play. The time for LTD, LLP, Inc., A Division Of, Doing Business As, and Corp to enter and lead the market is here. However, is it a good thing or a bad thing?

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This article originally appeared in the Q4 2016 issue of ARA News. Click here to read the rest of the article.