ARA News: Branding for the Future

The goodwill your brand generates today will make a difference when it comes time to sell.

by Adrian Scovellbranding-for-the-future

Your brand is your identity. It clarifies who and what you are, as well as your vision, values, and in general, it sets a standard of performance. It is what defines your business today. Your brand’s goodwill adds to the future value of your business…

This article originally appeared in the Q3 2016 issue of ARA News. Click here to read the rest of the article.