Sarah Bruce
Public Relations / Member Engagement
Phone: 604-432-7987

A Letter to the Auto Glass Division

Dear Members of the Auto Glass Division,

It is with mixed feelings that I announce that I have left the ARA to pursue a new opportunity. It has been an honour and a privilege to be your association representative and I will continue my support of the ARA, and all of you, in my new venture.

The auto glass industry in British Columbia has experienced significant change during my six-year tenure as your industry relations advisor to the ARA’s auto glass division. We can be proud of the accomplishments we have made together.

Five years ago, our division developed the Certified AutoGlass Service (CAGS) program. It has successfully become the industry standard it was intended to be. Businesses certified under the program hold themselves accountable for maintaining the skills and knowledge required to deliver quality auto glass service to the motoring public.

Your continued support and participation in the CAGS is crucial to the validation of this trade as an important component in automobile safety.

Another accomplishment is the building of our solid relationship/partnership with the Industry Training Authority (ITA) in our effort to enhance automotive glass technician apprentice training. The result is a significant increase in the number of new entrants to the trade. Regional training was introduced on Vancouver Island and in Prince George and a more rigorous approach to challenging certification came into effect, adding greater value and recognition to the Automotive Glass Technician certificate. The ARA now manages the practical assessment program.

We have maintained a professional working relationship with ICBC, consistently demonstrating the value of the service this industry provides to the corporation and the importance of our (CAGS) standards.

The positive results industry has already seen include:

  • The prevention of auto glass procurement
  • Adjustments to requirements regarding the use of recycled parts
  • The development of the windshield repair program
  • Adjustments to requirements regarding OEM price comparison

I implore upon you to stay on course and stay involved. The ARA is your association and is much more influential with the engagement and support of its members. The unified voice of many is stronger than a lone voice, thus we need to continue to work together and alongside ICBC and government to facilitate change that benefits everyone in the industry.

I want you all to know that leaving my position as your ARA representative was one of the most difficult decisions I have ever made. I want to thank all my colleagues at the ARA, the people at ITA, ICBC and government, everyone I met in the industry, and most of all, you, the ARA members for making the past six years time well spent. I consider you all friends and look forward to growing our friendship in the coming years. I hope to see you at future ARA events.

Call anytime, you know the number.