Media Centre

Here is a list of recent news articles about the ARA.

ARA News: An Overview on the Automotive Sector Labour Market Information Report

The ARA continues to work towards solutions for the industry’s labour problems. by Ken Hendricks The automotive industry plays an important role in the provincial economy; however, demographic trends, competition from within and outside the industry, advancements in vehicle technology, …read more »

ARA News: Q4 2016 President’s Message

by Ken McCormack By all accounts, from those who participated in this year’s Annual General Meeting (AGM) on September 16-17 in Whistler, the event was a success. There was a great turnout from leaders in our industry, who networked with …read more »

Report: “ARA Marketing into 2017 — Researching the Shift in Marketing”

How do you measure up with others when it comes to marketing your business? Are you still reliant on Yellow Page ads or other traditional media to market your services? How savvy do you think you are when it comes …read more »

ARA News: Join the Conversation!

Today, as consumers click through search engine results, more often than not, they face corporate names, franchise names, and logos representing brand identities. Today’s consumers are more accepting and trusting of brands as preferred service providers. The automotive industry is …read more »

ARA News: A Busy Year Ahead

There are lots of things in store for the Auto Recycling, Towing & Recovery, and Licensed Motor Dealer Divisions. by Ken Hendricks As the ARA’s B.C. Auto Recycling (B-CAR) Division, the Towing & Recovery Division, and the Licensed Motor Dealers …read more »

ARA News: Raising the ARA and Member Profile

Embarking on an expanded public and media relations campaign will augment the current activity of our association. by Ken McCormack The last edition of ARA News included an article that summarized the strategic planning process that your board undertakes each year …read more »

ARA News: Branding for the Future

The goodwill your brand generates today will make a difference when it comes time to sell. by Adrian Scovell Your brand is your identity. It clarifies who and what you are, as well as your vision, values, and in general, …read more »

ARA News: How Does a Respectful Workplace Improve Your Bottom Line?

by Frame & Associates Have you thought about your workplace culture? Do you know if your employees feel supported at work? Do you know how to prevent or respond to bullying? In today’s workplace, it is important for companies to …read more »

ARA News: Legislation Amendments Enhance Consumer Protection, Existing Powers

by Ian Christman, Registrar of Motor Dealers On May 19, 2016, the Motor Dealer Amendment Act, 2016 received Royal Assent. Introduced by the Minister of Public Safety and Solicitor General Mike Morris in February, the amendments reflect important changes that many …read more »

ARA News: LMD Hosts “Micro-moments: How to Connect with Customers on a Mobile Device”

Consumer behaviour has changed forever. Dollars and cents are won or lost in a micro-moment. On average, people use their mobile devices 150 times per day, often checking things like email, the weather, bus schedules, maps, or social media outlets. …read more »

Collision Industry Night – presented by CSN-OpenRoad Richmond Auto Body

Promoted as an information evening focused on OEM Certification programs and their impact on the collision industry and consumer safety, Collision Industry Night certainly delivered. Porsche, BMW/MINI, Toyota/Lexus, VW/Audi and Honda/Acura all gave presentations. Insurance representatives from Economical, Intact, and ICBC …read more »

ADESA Offers New Exclusive Member Benefit

Added-value for B-CAR and LMD members. The ARA is very pleased to announce its latest member benefit, and the best part is that existing members who qualify don’t pay anything more than they currently are! ADESA Vancouver and Impact Auctions …read more »

2016 ARA Member of the Year: Paul Schwartz

ARFI chairman recognized for great accomplishment. Every year, the Member of the Year award is presented at the ARA AGM Awards Banquet to the individual who put tremendous effort into the Association over the previous year. For 2016, the ARA …read more »

ARA Appoints Al Cameron as Secretary-Treasurer

Another new change on the ARA board of directors. At the 2016 ARA AGM last Saturday, Lynn Rowe gave her final Treasurer’s Report as secretary-treasurer of the ARA board of directors. Lynn has been the treasurer since October 2014, and …read more »

Ron Tremblay Named New ARA Chairman of the Board

Longtime ARA Member ready to take on a new role. The ARA would like to warmly welcome Ron Tremblay — owner of The Garage in Vancouver and chairman of the Automotive Sector Advisory Group — as the new chairman of …read more »