ARA Adds Expertise and Focus to PowerSports

Advisory

ARA President, Ken McCormack, is pleased to welcome Paul McGeachie as Industry Advisor for the Motorcycle and PowerSport Division.

This comes at a time when conversations with both industry and members are highlighting issues such as staff training and retention, ensuring access and opportunity for recreational powersport consumers, and the increasing interest in motorcycles as a transportation solution; all areas where Paul brings his expertise.

In the coming months, Paul will be contacting new and existing members to support the ARA Motorcycle and PowerSport Division as the retailer voice in the province. The ARA goal is to take a leadership role to develop cooperative actions to address the issues, find solutions, and improve the viability of the industry.

This will be a great opportunity for those who see the value of the industry to sit on the Division Committee.

Paul’s experience includes extensive trade-association membership expertise as well as senior management roles in charge of the Vancouver International Motorcycle Show, CNSS Boat and Sportsmen Shows, the Vancouver International Boat Show, and the Vancouver International Auto Show.

Paul is on the national Board of the Motorcyclists Confederation of Canada and is the founder of Motorcycles OK, a provincial motorcycle advocacy group promoting motorcycles as a transportation and environmental solution. If it has handlebars, chances are he has ridden one.

In the coming months, Paul will be contacting new and existing members to support the ARA Motorcycle and PowerSport Division as the retailer voice in the province. This will be a great opportunity for those wishing to get involved in the industry to sit on the Committee for the Division.

Background

The ARA is the largest trade association of its kind in Canada, with over 1000 business members across British Columbia. While we represent the industry within British Columbia, we also participate at a national level, with our counterparts in other provinces, as part of the National Automotive Trades Association (NATA). The ARA has played a lead role in NATA since its inception in 1947.

The ARA Motorcycle and PowerSport Division focuses on the unique needs of the motorcycle and powersport retailers. The division represents the industry on the Joint Advisory Group with the Ministry of Forest Lands, and Natural Resources, as well is the voice of motorcycle and powersport retailers with the Vehicle Sales Authority.